MTN Nigeria unveils eco-friendly SIM cards

MTN Nigeria Communications Plc has launched the pilot of its paper-based biodegradable eco-friendly subscriber identity module (SIM) cards, in line with its Project Zero goals which seek to reduce GHG emissions and achieve net zero emissions by 2040.

The biodegradable paper-based SIM card is safer for the environment, as it supports the management of products throughout their lifecycle in a manner that promotes circularity and reduces waste. Also, the gradual elimination of plastic-based SIM cards helps the company make a huge contribution to plastic pollution prevention, showing its commitment to continuously exploring ways to integrate sustainable practices into its operations.

This initiative, driven through a local supplier, reflects MTN’s commitment to empowering local businesses and boosting economic growth through sustainable partnerships.

Comparing the benefits of the 100per cent biodegradable paper-based SIM cards to the Polyvinyl Chloride (PVC) plastic-based material, these eco-friendly SIMs can biodegrade naturally and are recyclable, thus reducing waste pollution. It also lowers carbon emissions footprint during production and disposal. This helps eradicate the material problems of plastic SIM cards, such as landfill or incineration disposal, limited recycling options and contribution to waste pollution.

Chief Corporate Services and Sustainability Officer, MTN Nigeria, Tobe Okigbo, said: “Our new eco-friendly SIM cards represent part of our continuous commitment to environmental responsibility, as well as our dedication to reducing waste, supporting local Nigerian vendors and integrating sustainability into business operations as well as the daily lives of the people.”

Also speaking, General Manager, Sustainability and Shared Value, Adekemi Adisa,  said: “Our people and the environment where they live drives the innovative measures we take. The launch of our recyclable SIM cards embodies our commitment to sustainability, encouraging our customers to make eco-friendly choices, reducing waste and paving the way for a more environmentally conscious future for Nigerians.”

This move aligns with MTN’s promise to ‘Doing for the Planet’, prioritizing eco-responsibility and minimizing the company’s environmental footprint through responsible and sustainable waste management practices. As a pilot, these eco-friendly SIM cards are available in selected MTN stores in Lagos and Abuja.

Smartphone firm eyes top position in Nigeria (brief)

By Lucas Ajanaku

A new original equipment manufacturer (OEM), realme, at the weekend made its entry into the market, targeting being the preferred brand in the country within the shortest possible time frame.

The company which said it is the fifth top brand in 30 global markets said it is hoping to emerge tops in Nigeria as the leading market in its Middle East and North Africa (MENA) regional markets.

According to an official of the company that spoke during a ceremony to mark its entry into the market at the weekend in Ikeja, she said the company took its time to research into existing gaps in the market, especially in the area of providing more for the youthful segment of the society for same price with the incumbent competitors.

The company acknowledged the importance of affordability in the quest to deepen access, adding that it is offering smart devices at pocket-friendly prices to customers in the country.

Speaking in Lagos, realme’s Head of Marketing in Nigeria, Antonio Ran, highlighted the company’s plan to target young users with the new Realme Note 50 smartphone.

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He said the brand aims to provide cutting-edge artificial intelligence (AI) technology in affordable devices, allowing students, Gen Z, and even older generations to access premium tech without breaking the bank.

Ran expressed realme’s mission to become a tech populariser by bringing high-end features traditionally found in expensive smartphones to younger generations.

He said focus will be on the ambitious young talents and new workforce entrants does not exclude older users.

 “We want to make the technology real, we want to make their experience with smartphones real,” “he said.

Head of Sales in Nigeria at realme, Olamide Kaka, ssaid the company had identified a gap in the Nigerian market, where young people often face overpriced and underperforming devices.

He noted that realme aims to provide quality products that were affordable and would appeal to the country’s youthful population.

He added that the brand had already gained traction several countries, including Kenya, Tanzania, and India, and sees Nigeria as a crucial market to expand their footprint.

realme’s Digital Marketing Lead in Nigeria, Mr Yusuf Adebari, also emphasised the importance of software durability and user experience.

He said realme offered superior software compared to other brands in Nigeria, allowing the devices to last longer without performance issues.

Adebari noted that realme’s Note 50 stands out with features such as a fast charger, enhanced camera quality, and water-resistant design.

With plans to establish service centers across the country, Adebari assured customers of reliable after-sales support, even though the durable design would limit repair needs.

By bridging the affordability gap, realme empowers individuals and businesses to thrive in today’s digital landscape.

The realme Note 50 is more than just a smartphone, it’s a key to unlocking opportunities, connecting with customers, and accessing vital information.

realme’s commitment to affordability ensures that everyone can experience the benefits of smartphone technology, regardless of economic constraints.

The realme Note 50, aimed at budget-conscious consumers, features a 6.74-inch 90Hz HD+ display, a slim 7.99mm design, and IP54 dust and water resistance.

Powered by a Unisoc T612 chipset and paired with 3GBRAM and 64GB storage (expandable up to 8GB and 128GB respectively), the Note 50 offers a balanced mix of performance and affordability.

The phone’s 5000mAh battery and 13MP rear camera make it a solid contender for everyday use.

He said driven by a commitment to make technology accessible to all, realme has engineered innovative smartphones that combine impressive features with unbeatable affordability.

realme’s mission is to empower the young generation, who are the driving force of innovation and progress.

He said the brand’s products are designed to benefit users across various age groups, providing an affordable gateway to the digital world.

The realme phone boasts impressive features, making it a compelling choice for those seeking a powerful and affordable device.