Hardship: Firm urges retailers to prioritise consumer support
The Head of Innovation, Growth, and Business Transformation of FoodCo Nigeria, Funmi Aiyepeku, on Thursday, called on modern retail outfits to look beyond profit-making and explore opportunities that will enable consumers to navigate the country’s current tough economic situation.
A statement made available to PUNCH Online noted that Aiyepeku made the call during the launch of FoodCo’s 2024 Black Friday promo.
She expressed optimism that this year’s edition would cushion the effects of ongoing inflation and its effects on goods prices.
According to her, the organised retail sector must seek innovative means of supporting customers, especially in the face of declining household spending.
She said, “For us at FoodCo, the Black Friday promo is a major touch-point for connecting with our customers. This year’s edition holds even more significance given the prevailing economic climate that has adversely shrunk household incomes.
“So, as a business that always puts its customers first, we see this as an opportunity to help our customers stock up on personal care and home essentials as well as shop a wide variety of top-quality items at huge cost savings.”
“From November 28 to December 1, FoodCo will be offering discounts on groceries, household items and toiletries across all its brand stores in Ibadan, Lagos and Abeokuta.
“We’ll also be giving out free meal vouchers for some categories of purchases. We are optimistic that shoppers looking for the best deals this season will take advantage of the FoodCo Black Friday Promo to shop quality at affordable prices at their nearest brand stores.”
